Audience Profile

This is our Audience Profile page set up on the popular social networking site: Facebook. This page shows that the average member of our target audience keeps up to date with the more current affairs and recent trends and conventions. This shows us that to enable people like this to want to look and view our music video; we would have to keep things new and different so that the shots and video doesn’t seem out-of-date. Also it shows us that the people who like this type of music also enjoy other styles which leaves the idea open that we could include some shots similar to other styles that coincide with this track and the artist. Also our audience profile has been useful in enabling us to come up with the different questions for our audience research questionnaire as we can tailor our questions to things that are relevant with our target audience.

Lyrics Breakdown

Lyrics Breakdown

(0.02) To the east to the east
(0.05) The road beneath my feet
(0.08) To the west to the west
(0.10) I haven't got there yet
(0.13) And to the north to the north
(0.16) Never to be caught
(0.18) To the south to the south
(0.21) My time is running out

(0.26) Ever since my childhood I've been scared I've been afraid
(0.31) Of being trapped by circumstance and staying in one place
(0.36) So I always keep a small bag full of clothes carefully stored
(0.41) Somewhere secret somewhere safe
(0.43) And somewhere close to the door

(0.48) Well I've traveled many countries I've washed my feet in many seas
(0.54) I've drunk with grifters in Vienna and with punks in old dc
(0.59) And I've driven across deserts driven by the irony
(1.04) That only being shackled to the the road could ever I be free

(1.09) To the east to the east
(1.12) The road beneath my feet
(1.14) To the west to the west
(1.17) I haven't got there yet
(1.19) And to the north to the north
(1.22) Never to be caught
(1.25) To the south to the south
(1.27) My time is running out

(1.32) I've felt old before my time but now I keep the age away
(1.38) By burning up the miles and yeah by filling up my days
(1.42) And the nights a thousand nights I've played
(1.45) And a thousand more to go
(1.47) Before I take a breath and steal myself
(1.50) For the next one thousand shows

(1.53) To the east to the east
(1.55) The road beneath my feet
(1.58) To the west to the west
(2.01) I haven't got there yet
(2.03) And to the north to the north
(2.06) Never to be caught
(2.08) To the south to the south
(2.11) My time is running out

(2.33) Yes so saddle up your horses now and keep your powder dry
(2.39) Cause the truth is you won't be here long
(2.41) Yeah soon your going to die
(2.44) To the heart, to the heart there's no time for you to waste
(2.49) You wont find your precious answers now by staying in one place
(2.56) Yeah by giving up the chase

(3.02) To the east to the east
(3.04) The road beneath my feet
(3.07) To the west to the west
(3.10) I haven't got there yet
(3.12) And to the north to the north
(3.15) Well I never will be caught
(3.18) To the south to the south
(3.20) My time is running out
(3.22) To the south to the south
(3.25) My time is running out

These are the lyrics for the song we are going to use for our music video which is "The Road" by Frank Turner and the timings for each of the lines within the song to give us a rough guide of how much time we have between each verse and how long each line goes on for which will then help us when we are starting to write our storyboard and shooting schedule.

Email to Record Company

This is the e-mail I sent to the record company "Xtra Mile Recordings" to ask for permission whether or not we can use their song The Road for our music video this year. I have sent it officially through the Contact section of their website. This has gone straight to the enquiries office and we should hear from them soon.

This is the reply we got from the record company as to say that we were able to use the song within our music video just as long as we were able to place the copyright information which included them was on any promotional material we have to produce. Thus avoiding any legal implications.

Digipak Analysis - MUSE

Digipak analysis – muse from NathanHunter_


This is my Digipak analysis for the album released in 2010 "The Resistance" by the band known as MUSE. This digipak complies with the genre and style of the video by the Black Keys which I have previously annotated thereby giving me more of a grounding within the chosen genre and also gives me more of an idea of how the colour schemes, image layout and overall design of the Digipak's within this genre would end up being like when completed and ready for sale.

Shot Count - Black Stone Cherry

Approximate no. of shots:           192

This opening scene of the video shows a medium shot of some railway tracks to signify the title of the song “Lonely Train” and to get the audience interested as it can mean a many number of things. The next shot shows a medium shot of the band in a big, empty room yet the band are facing away from the camera which tells the audience that they are waiting to be discovered/don’t want to be found. This adds a sense of mystery to the video and also differs from Andrew Goodwin’s “Star Image” theory that the music video shows off the image of the band and yet also agrees with his theory that the visual aspects of the song relate to the song title with regards to the feeling of being “Lonely”. This is shown by the band being showed in a dark, empty room on their own giving the audience the opportunity to feel sympathetic for the band and in particular the singer who cannot be seen at all in the shot. The images of fast powerful cars and a run-down neighbourhood and the meaning of the song being that they want to run away and leave for somewhere new apply with the sense of freedom that is shows to the audience which conforms with David Gauntlett’s theory that they are playing with the identity that they are a group of lonely people from a bad background and need to escape however this is contradicted by the shared knowledge of the audience that they have enough money and freedom to go anywhere they want to yet this video is provided to the audience to connect with the people who feel the same way as the band are projected in the video and its therefore a form of escapism. Frequent images of the American flag and old soldiers comply with the theory of Jason Mittell that music industry use genre to sell products; in this case the video is promoting American patriotism and government policy. The camera framing within this video is edgy and the editing is not fluent to show that the band has this feeling of wanting to break out and escape. This also agrees with the theory by David Gauntlett that the band plays with identity in diegisis of the video by they have to break out of the video, and try to escape the reality that they have created within the video.

9 Frame Analysis

This is my 9 frame analysis centred around the song "Tighten Up" by The Black Keys. The main storyline in this song is whereupon two men take their young boys to the park and they start fighting over a woman. When the parents start to break up the children fighting, they become attracted to the mother of one of the children and they then start fighting over her like their children did. it uses camera shots to portray and use this effectively and also to get the audience engaged within the video itself and also within the idea that adults act like parents sometimes. The reason I chose this video to annotate and analyse was that it works well with what we would consider doing as our project and also that the camera work is achievable within this video so I could easily take inspiration from it.

Personal Skills Audit

	Skills acquired	How did these skills contribute to the creation of your product?	How will you develop these skills during the A2 project?
Digital technology -       What equipment/software packages did you use to produce your production?	Ability to use various camera angles, different video software such as iMovie and Final Cut to edit. Using music software Cubase and Garage Band to create a unique soundtrack and the ability to improvise with ideas to improve them on a deadline.	These skills allowed me to improve and alter my media production according to the design brief and the deadline dates. They also allowed me to use my knowledge of camera angles and media productions in a creative way to help create my media production.	I can use these skills in my A2 work to help create a music video for my chosen band. This will allow me to create something authentic and creative which will appropriately advertise the band. I will also try to experiment with more camera angles and the editing software to create more interesting effects.
Post production -       What software did you use to create your production? -       Discuss specific features of the software.	My ability to use the different music software’s to create a unique and original soundtrack. My ability to use the editing software to create the different effects and shots used within my media production.	I was able to use the software’s accordingly to help create different effects for the various different tasks I was assigned. I also could adapt my knowledge of other software’s such as Photoshop to help the others in my group to help create the posters.	I can transfer these skills over to my A2 work as the tasks require a lot of the same things and they also require a lot of the same skills. I can also use these skills to help create realistic media products.
Research and Planning -       What tasks did you complete when preparing to film your sequence? -       How did your planning help the smooth progression of your film?	I was able to use my organization skills to keep on top of the tasks given and to also keep a record of what happened within our sessions and what we needed to finish off.	These skills allowed me and my group to keep on top of the work and not to miss deadlines. It also proved that we had enough time to gather enough video footage and also edit it in time to look realistic.	These skills can be used in my A2 work as it can help me plan out and structure what I need to do in order to successfully create the music video and promotional package.
Using conventions of real media texts -       Which texts did you analyse? -       Did you take any inspiration from the conventions found from your research?	We analyzed various different media products that related to our media production i.e. Film Noir. We also decided to take inspiration such as dress code and situations to help create our different media productions.	These skills allowed our media production to become realistic and stick to the conventions of our chosen genre. They also allowed us to be able to plan out specifically what we needed to do.	These skills can be transferred over as it will allow me to concisely create different music video’s that relate to my chosen genre and it will eventually help me to create a realistic and authentic music video and promo pack.
Creativity - were our ideas for your portfolio imaginative and unique or did you adhere to conventions?	The ideas we came up with in our group were original but had clear inspiration from existing media products so we had to help create our own elements and add them to the ideas to make them seem original.	These allowed our group to use some existing ideas and take inspiration from them to create something new and original.	This will help me as I can study some existing music video’s to help me to create something new but within the conventions of successful music video’s already created.